This is a story about mean bosses, journalistic fluff pieces and how everyone is sick of re-hashings of re-rehashings by lazy reporters.
Who ever would have thought that the retirement of one Mimi Gurbst–a powerful ABC News producer in her day who you’ve never heard of–to pursue life as a high school counselor would have produced so much anger?
But people are pissed that this Gurbst woman ever existed in the first place.
There is even delicious anger at the lazy journalists who don’t investigate but just shift readers from one website to the next with the instruction You decide!
Here, you had a bunch of websites sending readers to the New York Observer story comments instead of checking out the story for themselves (by perhaps asking journalist friends at ABC what was the deal with Mimi? At least Hamilton Nolan at Gawker did that).
There is anger at Gurbst; and anger at how the mainstream media–and ABC News in particular–conducts its internal business. For according to a bunch of anonymous comments, Mimi was in the upper echelon of Worst Bosses.
The difference between this and other rumor stories is that the comments gave very detailed, unflattering descriptions of the politics of the ABC Newsroom under Mimi’s watch. They didn’t read like run-of-the-mill trolls and haters.
This is how it went down: On May 11, Felix Gillette wrote a fluff piece about Gurbst’s retirement to help out all the children of the world. The story doesn’t go into how good of a job she did, but just a bunch of sycophantic mumblings about stuff she did that had nothing to do with producing news:
“This is a bittersweet time for us with Mimi leaving,” Jon Banner the executive producer of World News told us on Tuesday afternoon. “But we’re so excited for her. It’s incredibly fitting that what she’s going to do—and what she finds so much joy in—is something she’s been doing for so many years right here at ABC.”
“She has spent immense amounts of time and patience counseling all of us, helping us through lots of difficult times, and giving us advice on what to do,” he added. “I can only imagine how lucky every child will be who someday walks into her office for advice.”
Instead of being met with “koo…koo…how maahvelous!” comments the story was met with vitriol about how terrible she was to work with over the decades.
Serious vitriol. As of this post, there are 173 comments that all closely match these that I pulled off the first page (please keep in mind these comments fall under “Someone on the Internet said…”):
- “She was an extremely destructive force at ABC News. For years she did nothing but protect her turf, play people off one another (including anchors) and trade on her alleged personal friendship with Bob Iger. Strategy or the actual product held very little importance for her.”
- “Dear Felix Gillette, I was enormously disappointed to see your piece on ABC News and in particular Mimi Gurbst. Perhaps surprisingly, my frustration stems not from the dire situation at ABC (massive layoffs, terrible morale, ambiguous future of the news division) but from the declining standards in news reporting–namely yours. Your article displays such a disregard for even the most basic tenets of fact checking and journalism. Simply, I am stunned.”
- “I can only surmise that Felix Gillette is either hoping for a job at ABC or his significant other already has a job with ABCNews. Obviously, Felix has no idea of how horrible person Mimi Gurbst is. Did she get her power at ABC News from her early relationship with Bob Murphy by helping to keep his sexual orientation (before he came out of the closet) or maybe she was blackmailing him? Whatever. It’s 20 years too late and countless decent people’s careers ruined, not to mention the advancement of many incompetent sycophants.”
Those are just three of the 173 comments (as of writing) that appeared in Felix Gillette’s fake story (seriously Felix, who cares what some random named Mimi Gurbst does with her life? Answer: her former employees!)
Then the pile-on happens where all the other “This is Supposed to Be How We Earn Our Livings” news websites wrote a bunch of stories that said, “This happened – go check it out!”
Here’s a “People Seem to Hate Mimi Gurbst” blog roll:
- For Departing ABC News Exec, Where the Story Ends, Commentary Begins – Mediabistro
- Mimi Gurbst: Career Counselor or Cruella Deville? – Mediabistro
- Inside the Sausage Factory: A Retirement at ABC News Brings Out the Long Knives – Big Journalism
- Who Hates Mimi Gurbst? – Gawker
- When Online Commenters Attack – WebNewser
- Mean Girls Media :: The Mimi Gurbst Social Media Backlash – Rhizomicon
Readers hungry for the red meat of whether this Gurbst lady was Queen Bitch weren’t having any of the Something happened – check it out! BS. Just ask Michael Hogan at Vanity Fair, who upon writing “I have no way of verifying the claims made” received these comments:
- “What a cop out. Either you are in this business or you are not. Do the work or shut up. It’s that simple. Aggregate, aggregate. Report???”
- “Unbelievable. No, I, someone outside New York, in a completely different profession have no way to verify them. That’s why I read the news. Verifying and researching stories, isn’t that your job? Maybe next time a patient asks me to examine a concern, I’ll just shrug and tell them I have no way to verify their claims, point them to webMD and go about my day.”
- “Wow. I’m no journalist, but I came to this site to read a second source on this matter – as I usually do when I’m trying to discern the truth. There is no report here. Strange and useless redirect.”
- “Make some call! My word, you have one of the best “inside a news division” stories in a decade and you are sending your readers to a different webpage! That is insane. Report the story and keep it here, what is wrong with you?”
- “Unbelievable. ‘…I have no way of verifying the claims made’? It’s called reporting.”
LOL – stupid commenters, don’t you know that the era of “reporting” and “journalism” is dead, and now all that is left are blogs like this one that just re-hash and re-tell what some other nobody just hashed and told, with our own worthless two-cents thrown in?
Or is it possible that the American public is fed up with our crappy journalists who think they are hot stuff, even though the rest of us think they generally suck at their jobs?
Your only other alternative is a Mimi Gurbst newsroom, apparently.
People are angry that things aren’t working the way we all thought they were supposed to be working. If the descriptions of the Gurbst ABC Newsroom in the Observer’s story comments are accurate, it’s no longer shocking. It’s just depressing, the state of American journalism.


The American media is suffering from financial pressure, but more worrisome is that its quality has gone downhill. The major news organizations are failing in their coverage of the big stories. More people turn to sources like Wikipedia and blogs.

How many times do we have to read that Rupert Everett blames his lackluster career on coming out as gay, when all evidence is that it’s because he’s a jerk?
The swine flu that is now an epidemic in the United States is likely 

That his many critics would now eulogize Robert Novak, who died of brain cancer this morning, is not surprising as people will do anything to be on television, particularly journalists. But this blog is fundamentally against all the weepy revisionism and “yeah, buts” for Novak, one of the worst people there was in modern journalism. Good riddance.


Wikipedia photos to be deleted
NYC Wedding March – September 26, 2010
Joaquin Phoenix is a poser
Flushing Meadow Corona Park skate park
East Village Park and Williamsburg Bridge photos
100 People I Photographed for the Creative Commons
Pakistan flood devastation statistics
Cordoba House / Ground Zero mosque protest photos
The void in my blogging (and some photos)
Rihanna video with Eminem about Chris Brown?



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