There are only three entities that I feel justified in thanking on behalf of the international Wikimedia community. I previously thanked the Brooklyn Book Festival, which gives us literally unfettered access to photograph authors who are without doubt some of the most celebrated writing today. For example, Joan Didion. She is regarded as one of America’s greatest prose writers, and she rarely makes public appearances. It was a real coup for the BBF, which has become one of the most important literary events in the country. And because of the festival, the Wikimedia community (and everyone else) owns a rarity: a current and flattering portrait of Didion.
Tribeca Film Festival Helps Solve Wikipedia’s Image Problem

It’s hard to eclipse the BBF, but one organization does: the Tribeca Film Festival. I can’t speak highly enough of their egalitarian vision and how they helped us build the site. Many editors were upset back in 2006/2007 when strict creative commons requirements caused so many graphics to be taken off the site. What was left gave Wikipedia a major image problem: most of our photographs were of dreadful quality and color, taken haphazardly, often with low-quality camera phones. Or they were just way outdated. To give an example, at right is the former lead photo on “Drew Barrymore“. In 2007, Wikipedia only had a cropped side-shot photo of Barrymore from 1989 (in which Corey Feldman was cropped out). (note: that image is by a photographer I admire, Alan Light, and I mean no disrespect).
A nearly 20 year-old photo was the best that we could do, even though Drew had a major comeback. But because of Tribeca, we got a new lead image on Drew Barrymore (below, left). It has been used by numerous websites, newspapers, broadcast news organizations and, most importantly, by the creative commons and public news media sites that can’t afford Getty or Wire. So well-liked was our new Barrymore image that her fan magazine, The Butterfly Net, used it on their Winter 2007 cover.
To be frank, I do not know if I have ever seen Drew Barrymore more beautiful than she was at the premiere of Lucky You. I mean, look at how amazing her dress, make-up and personality are in that photo. She is someone for whom I am always happy when I hear good news. Breath-taking. That night, she was breath-taking. I’ve had a few ethereal moments at Tribeca, and that night was one, to be able to behold her in person how she looked that night, it really did make me feel Lucky. I had a handful of moments like that throughout the festival. I think the photograph below captures how I felt very well. Minimal photoshopping.
Tammie Rosen, Tribeca’s Director of Communications, opened the door to let us in. It was a risk. It is difficult for the outside world to discern who they can trust on Web 2.0 sites. This may come as a surprise to a few on Wikipedia, but many event press coordinators (e.g. the Tony Awards) are either too confused, too old, too myopic, too clueless or too uncertain to let us take part. Not Tammie. She clearly “gets” the Internet, “gets” Web 2.0 and “gets” that trying new things is the way to stay at the top of your game. Tammie and I had a lot of e-mail communication (I was probably a pain, but I was unproven and wanted to induce trust) She said yes. And now Tammie Rosen is arguably the reason Wikipedia is a visually more professional and interesting website than it was just a few years ago. At least in terms of biographies.
Rubenstein Communications Takes Wikipedia Even Further
Tammie isn’t the only one the community should thank. She opened the door and let us in. But the real host of the festival is Rubenstein Communications, among New York City’s most elite PR firms. The Wikimedia community is myopic in its distrust of PR firms, but it’s not the community’s fault. Most editors of Wikipedia simply have no idea how the media machine operates. Me neither, until I started my photography and interviews. There is also the false idea that all PR firms are out to do is lie for, whitewash or propagandize their clients. Simply not true. And if you think everyone is dying to work with Wikipedia, then keep reading.
Get Lost: The Tony Awards Tell Wikimedia That There is No Room at the Inn
Every awards show, festival, movie premiere and media event is managed by a PR firm. Who is responsible for the Tony Awards? If you answered the American Theatre Wing, you would be wrong. The ATW chooses the Tony Awards, but they are not responsible for the “Tony Awards“, the gala television special. PR mega-firm PMK/HBH handles the communications and press for it. And they also shut me out this year, my first attempt to cover the Tony’s red carpet.
No matter how many press articles about my photography; no matter how many links to galleries with my portraits of Madonna, Mariah Carey, President Shimon Peres; and no matter how much I pleaded with PMK and the ATW, I was simply given the pathetic “we don’t have any room” excuse reserved for small-time blogs and stalkers. Even when I appealed to the ATW, I was told that the Tony Award people had no say:
Dear Mr. Shankbone -
The Wing, nor I, have no control over the press coverage for the Tony Awards. It is handled through PMK/HBH. If you have any further concerns you’ll need to take that up with PMK/HBH. They have the final say on all press coverage for the Tony Awards and I can’t override their decision.
All the best-
Chris
No wonder the theater is called “irrelevant to most of the population” and Broadway legends like 42nd Street co-writer Mark Bramble call the awards a “boring evening.” If the show is going to shut out the most influential new media website in the world, that reaches untold millions of young people in virtually every language, then expect the theater crowd to become even more geriatric, and the art form to become even less relevant. Maybe the ATW should hand the show over to Rubenstein.
Adam Isserlis at Rubenstein

At Rubenstein, a special thanks on behalf of the creative commons community, that extends well beyond Wikipedia, to Adam Isserlis, arguably one of the most visionary PR professionals in the business today. Adam’s Internet knowledge and savvy, along with an ethical code worthy of emulation, exemplifies the kind of person that keeps Rubenstein Communications at the top of PR. I don’t know what he offers Mr. Isserlis to stay, but Steve Rubenstein sure is smart for keeping him happy. We’ve had several lunches where Adam has put my Internet cultural knowledge to shame. He has never asked me for anything, least of all to edit improperly, but he has offered me and Wikipedia a great deal. He bends over backwards for us, and he is the reason Wikipedia was elevated to A-List status at the festival, which allowed us a space in the highly, highly coveted private A-List photography room (photo, right). Only the most influential organizations, perhaps ten to twelve, get access to this room. It makes a big difference in the photographs. My 2008 shots were my best ever, but the access Adam gave Wikipedia had a lot to do with it.
It’s not just Adam at Rubenstein. It’s Kimberly Kress, whose organizational, people, knowledge and management skills make her overqualified to be governor of Alaska. It’s also people like Cheryl Guevara (now with NYU) and Casey Fitzpatrick (who is now with The Karpel Group), who run individual film premieres as if they are old friends you are meeting up with for Thanksgiving.
Added challenges with the photography
Few, if any, photographers cover the festival the way I do. There can be over 50 premieres in a single day, each with different celebrities. The big publications and image agencies send upwards of 10 or 20 photographers who can shoot at a rested and peaceful pace. I, however, spent the entire day from afternoon to evening running all over New York to capture as many shots for Wikipedia as possible. Some of the hundreds of professional photographers there are nice, but many are catty, rude, belligerent or condescending. After the last premiere, I go home, photoshop and upload for hours, until I wake up the next day and do it all over again. As my friend Adam can attest, I have had a few moments where I lost my cool because I was over-tired. I almost always reach a point at the festival when I wonder why I even do what I do. It is a tremendous amount of work, and at the end I am exhausted on every level. The answer is that it is truly satisfying, afterward, to correspond with people who use my stuff in books, or how they are used on the Internet. It’s gratifying to be able to create something other people want to use.
Just because Wikimedia has over 250 global websites, and we are the 7th most-visited website in the world, does not mean we have instant status. Status takes time and is built upon productive relationships. Unfortunately, many of us have witnessed an arrogance on Wikipedia that is undeserved. It’s easy to be arrogant from a laptop in your bedroom, but not when you create some of the most difficult-to-obtain content like I do. Re-read Chris Rovente’s e-mail above. It didn’t matter we are a huge, influential global website; it didn’t matter I have taken over 500 portraits of the notable in their homes, offices, parties and events; nobody cared that I have sat face-to-face interviewing over forty major cultural and political leaders (including a head of state).
This is why the Wikimedia community owes a big, public thank you to Tribeca FF and Rubenstein Comm. If you ever wondered why the Tribeca Film Festival is the “face” of Wikipedia–or of many of its most famous biography subjects–you now know.
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